Your privacy is our priority. This cookie and privacy policy elaborates the information that we expect from you and also explains what how we use it. Please spare a few moments to read it.

If you access, use and submit an order through the site this amounts to providing explicit consent for transfer and use of this personal data, as described in the Privacy & Cookie Policy (‘the policy’). If you are not in agreement on how we process the data collected through is Site, then we suggest you refrain from using this Site. In case you require more information about the contents of the Policy and/or about us, you can reach us by telephone, post or email.

E2eopticians Limited is committed to maintaining buyers’ information confidential and does not share it with any third parties other than in the processes required to fulfill your order. In such instances the third party is committed by non-disclosure agreements that prevent them from disclosing such data to any other third party.

What information is required by us?

Information is collected when an order is placed with us, newsletter is subscribed to and when you are responding to our online survey form.

When registering on our site or placing an order you would be asked to fill in your personal details such as: name, phone number, mailing address, e-mail address, prescription details and credit card information. Anonymous visitors are also allowed to our site.

In order to serve ads on our site, Google, our third party vendor, uses cookies. It uses DART cookies that enable them to serve the ads to visitors to your site and other sites. You can disable this feature by visiting the content privacy policy site hosted by Google.

We maintain the personal information as part of our database collection and will be using it to offer goods and after sales services to you as per our Terms and Conditions.

How is your information used and for what?

The information that we collect from you can be used in the following ways:

  • To customise your experience (that helps us respond to your needs better)
  • To improve our website ( we strive to upgrade our offerings based on your feedback and information)
  • To provide better customer service ( improves our efficiency in upgrading our customer service and support needs)
  • To process transactions efficiently

We are committed to not commercialise or share your information with any other company without obtaining your consent, except for delivery of the order or service requested by you.

  • To administer promotional material, survey forms or contests or other features of the site
  • To direct periodic emails and offers.

Your email address provided on our website for processing your order could be used to send periodic updates on delivery details. Later on, it may used to send promotional material, newsletters and other product related information.

Note : Our website provides the unsubscribe feature which enables you to stop receiving future emails from us. Every email received from us has detailed unsubscribe instructions included in the last paragraph.

How secure is your information?

We at E2eopticians online implement latest security measures to safeguard your personal data provided to us and will process it in a secure manner.

It includes provision of a secure server. The latest Secure Socket Layer (SSL) software is used to transmit the credit card data provided by you. This is then encrypted into the database of the Payment Gateway provider approved by us and accessible only to authorized personnel. We assure you that all your information is kept strictly confidential.

After each transaction, the private information provided by you such as credit card details automatically removed from our servers. They are not stored anywhere on our system.

Are cookies used by our site?

Yes. We use cookies that are nothing but small files transferred to your hard drive through the browser if allowed. These enable the service providers or the sites to recognize your browser and remember some of the information.

We use them to keep a database of the items in your shopping cart and to save your preferences for further visits. It also helps us keep track of the advertisements and compile total data on the site traffic and site interaction, so as to serve you better. Based on this data we may employ service providers to help us optimize the process. However, we do not authorize these service providers to use the information. They are to be used only to improve our business and nothing beyond that.

All PCs are enabled with the software that helps block cookies. You can choose to use that feature and get warning messages each time a cookie is trying to install on your system.

Does your site use cookies?

We do use cookies (files of small size that enable the service provider to remember information from your browser) to maintain our database of your shopping cart items. This helps us save your preferences. It helps our service providers to optimize the site traffic. We assure you that they are not authorized to view your information.

If you do not like to install cookies on your PC then you can enable the block cookies option available in your internet settings. This feature will warn you whenever a cookie is trying to install. But that may result in some of our services not working properly and may adversely impact your shopping experience. However, you can always order via telephone or our customer service desk. Just call 0208 907 8128.

Subject access rights

According to law you hold the following rights:

  • a right to stop the processing of your data on legitimate grounds and also a right to objecting the use of such data for solicitation, free of charge.
  • We assure you that we will comply with rights provided to you by law. You can contact us through phone, mail or online in case you want to exercise your access rights. We respond to any such queries within 40 days. We levy a legitimate charge of £10 to comply with any subject access request.

Third party links

Occasionally, we enter into third party alliances and provide their services and products on our Site. Their privacy policies are independent and separate of ours. We are not responsible for the activities and content of such linked sites. However, we welcome any feedback pertaining to these sites as we are committed to protect the integrity of ours. We also do not provide your personal data to these third party linked sites or their affiliates.

Changes to our Privacy Policy

We are permitted by law to change our Privacy policy and update it at regular intervals. Even the slightest change in our Policy will be made available on this page. Hence it is your responsibility to check this page whenever you want to use our services. By continuing usage of our site you are consenting to accept our Policy changes.